Dirndl & Braid

"Traditional costume and dirndl are worn more like a guise."

DIRNDl and BRAID - what is it about these traditional FASHION PHENOMENA, and how much has wearing them changed in the present?

Text: Antje Mayer-Salvi, Fotos: Vrinda Jelinek, Produktion: Nicole Adler, Stylist: Ilija Milicić, Hair Stylist: Nieves Elorduy, Models: Joya A., Helena (both Stella Models), Vova, Ewelina, Annie (Das Deck), Studio: Roland Unger

Apron: Louise Stressler
Apron: Louise Stressler
Hoody: Louise Stressler, Dress and Shoes: Wolfmich

A dirndl is a Bavarian and Austrian traditional dress, which was only invented at the end of the NINETEENTH CENTURY, yet today it is still widely seen as a typical Alpine costume – but just in the minds of urban summer vacationists. It was venerated by the Nazis and is still popular nowadays among right-wingers to demonstrate a sense of belonging to the homeland. 

Knit Hoody: Petar Petrov, Classic Austrian Leather Set: Artist's Own
Dress: Julia Nagl, Bag: Rani Bageria

But many wear it because it is also practical, advantageous, and just utterly beautiful. In the tourism industry, traditional costume and dirndl are worn more like a guise to convey authenticity. But in this context, and especially in the celebrity tents at the Oktoberfest, it more often than not resembles tasteless lingerie. The German word “Dirndl” comes from “Dirn”. In archaic Bavarian-Austrian language, a Dirn was a young woman employed as a maid. Her work clothes were called “Dirndlgewand,” later “Dirndl” for short.

Corsage & Skirt: Louise Stressler, Shoes: Rani Bageria, Blouse: Wolfmich
Braids
Braids
Pants: Louise Stressler, Shoes: Rani Bageria
Pants: Louise Stressler, Shoes: Rani Bageria

In the Bavarian-Austrian province of the 1980s and 90s, proper braided hairstyles were only still worn at best by older peasant women or girls and women in traditional costume. Today, ladies from Brandenburg down to the northern Italian provinces go rather for a distinct uniform hairstyle, which is strikingly reminiscent of Playmobil figurines. 

Hoody, Shirt, Pants: Hvala Ilija, Bag: Sagan

There was, however, a braid revival: the rattail aka “provincial mohawk” – a thin strand of hair, often BRAIDED, growing from the back neck hairline considerably longer than the rest of the hairdo – was especially popular on the countryside in the late 1980s and 90s. A sign of gentle rebellion against the standard cuts by the village square barber, who was always, oddly enough, no matter what place, a European champion hairdresser. This braid also had other nicknames, such as "fuse cord", "piggy-tail", "sascha's tail", or in Bavaria also a "rat hairdo".

Apron: Louise Stressler
Apron: Louise Stressler

This shoot appeared in the print edition 5/2022 "The Province Issue". You can order the magazine in our SHOP.

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Text: Bernardo Vortisch, Photos: Anja Kundrat

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Text: Eva Holzinger, Fotos: Xenia Snapiro, Styling: Sarah Zalud-Bzoch

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The musician Anja Plaschg, known as Soap & Skin

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Text: Lisa Peres, Fotos: Hilde van Mas
, Styling: Marlena Gubo

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Stefanie Reinsberger © Hilde van Mas (Im Auftrag von C/O Vienna Magazine)