The Magician

Ines Alpha: I don't want to adjust anyone to the body standard, but I want people to feel more confident and magical when they are wearing my filters. For me, the key to beauty is confidence, because confidence is the first step to share your beauty with the world. At the moment my filters are just visible on social media, but in the future you might be able to experience them in a bigger digital realm.

It frustrates me to see everyone in Paris exclusively wearing grey, black or navy colors. Why do people not wear colors? Colors make you feel good, colors feel like spring! If we integrated 3D-Objects into our lives, reality would feel like pure magic! When I started creating digital Make-Up, the daily use seemed so far away, now my creations can be used on Instagram or Snapchat with Augmented-Reality-Facetracking software. In about five years it might be possible to see my filters through AR-Contact lenses and we might even be able to have AR-pets!

I am crazy for nudibranchs! They are beautiful sea creatures, who you sadly can't keep in a tank, but an AR-nudibranch would be really cool. Maybe someday it might even be possible to touch a digital animal. They are already working on frequencies that can make you sense touch. 

Of course, I would rather have physical, happy animals! I don't want to see our lives becoming a dystopian Black-Mirror-Episode, although I think a digital pet could be very fun.

I like to work after clear guidelines, having too much freedom scares me. I am probably used to work with restraints because I used to work as a graphic designer. Collaborations motivate me, for one of my clients I created 3D-makeup inspired by yeast, pollen and bacteria. Without their input, I probably would have never thought about making a filter covering these organisms.

I used to work as an Art Director in advertising, but I never felt like I had what it takes to be an artist. I had no style and no aesthetic! Then one day I had tried to add 3D-objects on to faces and I started working with these new possibilities. I also always animate my looks, so they are impossible to be created in the physical world due to gravity.

I like to work with textures that are hard to be created with actual Make-up, for example transparency and floss. My favorite texture is the Opal, which is a bit transparent, a bit milky and contains tiny, glittery flakes that reflect the sunlight. Funnily enough, it is extremely hard to translate it into the digital realm. It is my goal to be able to perfect it one day!

It frustrates me that for some reason we have to keep improving it. At the moment, technological process will not necessarily make us any happier. It seems as if we have to prove to ourselves how intelligent humankind is. Why would we want to travel to Mars, if we could use the money for saving our own planet? If you count in that Mars does not have the properties for us to be living on this planet, why would we send people there? This megalomania drives me mad.

At the moment there is big movement, but I am not a part of it, because digital clothing is not as easy wearable as 3D-makeup. The technology is not advanced enough yet to adjust to body shapes and sizes – however, Snapchat has released a body tracking software with which you can wear digital clothes, but it looks a bit off.

New technologies will push my work into new territories, it might even be possible to experience my 3D-Filters with contact lenses and  wear them out on the street! I hope society chooses to not get even more toxic and fixated on beauty standards by wearing beautifying filter, but chooses to wear creative filter like an accessory, which makes us all look more diverse!