Alexander Ehrmann is a sixth-generation pharmacist. Already as a child he concocted his first tinctures and tonics in the parental cellar. We spoke with him about dream-inducing toothpaste and his personal “jungle camp” experiences.
Since 2006 Ehrmann has been running Vienna’s legendary Saint Charles
pharmacy, which has evolved into a little empire with a restaurant, a
natural cosmetics line, a treatment area, a branch in Berlin, and since
recently an own online shop. This year the pharmacy celebrates its 130th
anniversary.
Werner Sturmberger & Anneliese Ringhofer: Your career started out in the cellar of your parents…
Alexander Ehrmann: Yes, I mostly mixed tonics there. It was incredibly
exciting. A Mister Fedrigotti, a wine vendor from Italy, used to come
down into the cellar and bring Refosco.
This was the wine used to steep herbs in vats. The brew was stirred
with huge sieves. You had to do it every day. Of course, I must have
inevitably inhaled the vapor, which explains my great love for wine and
perhaps also my grades in school at the time! (laughs)
Nevertheless, you didn’t become an enologist but a pharmacist…
For some reason it was clear that I would become a pharmacist – like
everyone else in the family. My sister, however, a zodiac Leo, was the
only one who refused and said: “No way, not me!” She was more the
revolutionary of us two and joined in on the occupation of the Hainburg
wetlands back then, now a natural reserve close to Vienna. I was little,
but I can clearly remember it: She drove there with her very
unsustainable Citroën 2CV, one of the biggest polluters there is… But
for a short while I did play with the thought to study directing at the
Reinhardt Seminar school of drama.
Where does your affinity for theatre come from?
I was fascinated by the theatre already as an adolescent. A friend of my
mother is an actress and encouraged my passion in this direction. But
also our pharmacy is a great show! We are not like any old pharmacy;
there’s always something going on. Naturally, I’m often enough the
“showmaster” as I really enjoy spinning out ideas and develop new
things.
What are you working on right now?
We started our online shop at the beginning of the year, which involved a
great deal of work. We are also developing something we call
“Bio-Anti-Bio”. Right now it’s in the test phase, but I don’t know just
yet if it will become an established product. It’s a strong but natural
antibiotic. Onions, garlic, hot chili peppers, ginger, and curcuma are
steeped in vinegar for several weeks. The stock has a gigantic
antibiotic potential.
And we heard you are working on a new perfume, too?
Yes, currently I’m working on a new series of fragrances together with
my artist friend Paul Divjak. The name is “Wiener und Wienerin von
Welten”. It’s two types of scents packaged in a wooden display, like you
know from oil and vinegar. One goes a bit in the citrus direction,
while the other is more tangy and heavier.
“Wiener und Wienerin von Welten”, what an extravagant name for a perfume! What’s that about?
Wiener von Welten was the name of a Jewish family that was extinguished
in the Shoa. But there is still a palace on Schwarzenbergplatz they
built in the Ringstraße style. (The one with the urban vineyard in front, the smallest in Vienna, a special feature in the city – editor’s note)
We found the name interesting. Paul is also dealing with the history of
Judaism in Vienna and writes for a Jewish magazine. The name of the
fragrance should also be a form of memory. My son plays in the Jewish
soccer club Maccabi as a striker. So all this fits together quite well.
"Having time is a big factor. Idleness! Contemplating! How inspiring!"
Saint Charles is not only a pharmacy: A restaurant and a treatment area are also included.
You seem to find perfumes pretty fascinating. Why?
I am Viennese by birth but grew up in Seekirchen on Wallersee Lake in
Salzburg. My mother was an absolute exotic there. She was the only one
in a 50-kilometer radius who had a VOGUE subscription. You could say,
this was my first access into the glamorous world of fashion and
cosmetics. It fascinated me.
Later on, I discovered what scents are capable of, apart from their
psychological component. Many aromatic substances even have a medical
effect. Thyme, for example, is a brilliant bacteria killer. But one must
take care to get the ingredients in an appropriate quality. You can
also ingest them when they have a biological quality. Working intensely
on that level is a part of our holistic approach.
Why is the complementary or alternative approach to medicine so important to you?
Of course, we also sell classic antibiotics and medication. That’s only
logical. But conventional medicine has also led to a certain
irresponsibility. When you’re not feeling well, you simply take a pill.
People have forgotten how to analyze what is good for their body. When
you take some time for yourself, do a bit of yoga once per day, that’s
recreation. Also when you keep in mind to use eco-products. The body and
the skin recognize what is identical to nature. Products based on
petroleum are not absorbed so well and are rejected. These are solid
arguments!
Are you “eco-dogmatic”?
No, I just observe that I feel better when I eat organic food. Time and
again, I have my aha-moments in this regard. Just recently I visited a
meeting of the Demeter society on the countryside of northern
Waldviertel. Farmers meet there twice a year. It was great. I rhythmized
horseshit for an hour.
"That a researcher invented LSD not to get high but for use in therapy."
You walk around in circles with a shovel and lift it over and over again
while telling each other exciting stories. The dung is then filled in
cow horns and buried – more than 3000 altogether. Over time this becomes
fertilizer. Not only the fact that it works is great, also what you
experience with these people. There’s wonderful food and you chat away.
These are people with their feet on the ground, not spaced-out hippies.
I’m impressed just how carefully they treat themselves, nature, and what
they produce.
What does true pleasure mean for you?
That’s incredibly important to me. It must run in the family DNA. My
father was and is an extreme hedonist. My mother never indulged that
much, perhaps because she’s a Capricorn. Recently I ask myself what
pleasure actually is. For me, it means that my wife and I stand almost
every Sunday at 10 o’clock – no matter if it’s rainy or cold – at the
soccer field and cheer for our son. Pleasure is to meet with my tarot
group once a week. Having time is also a big factor. Idleness!
Contemplating! How inspiring! Also hanging out in our farmhouse in
Prigglitz (Lower Austria) is pure pleasure – no cell phone reception,
lying in the hammock, dozing off a bit, looking up in the sky. That’s
the most productive time for me!
Do you enjoy working together with your wife?
Totally. It’s a great pleasure to be creative together with my wife
Ruth. She’s really committed to the Saint Charles Complementary, our
center for therapists, doctors, and yoga teachers. And I just love to
climb up a mountain, trying to keep pace with our son, realize that I
won’t succeed, and then, slowly and calmly, hand-in-hand, we reach the
summit. Wonderful!
Are you very connected to nature? It seems you go to your farmhouse in Prigglitz quite often …
It’s a 300-year-old farmhouse, which we acquired together with three
other families. We use it privately but also in connection with the
Tralalobe association, the Caritas Catholic charity, and the Diakonie
social welfare organization. We offer summer camps for unaccompanied
adolescents from crisis regions. Their life stories really touch me. As a
follow-up, we try to find jobs for the youth. This is a form of
integration that works really well.
"It’s pretty fascinating what substances nature has in store."
Would you describe yourself as down-to-earth or more spiritual?
I am down-to-earth, but this doesn’t rule out a certain form of
spirituality. I find it fascinating what we humans are capable of. How
many unexploited capacities and energies a human being possesses. In my
diploma thesis I dealt with neuro-receptors. Questions like what happens
when you’re jogging, the release of endorphins or the effect of
psychedelic drugs. That a researcher invented LSD not to get high but
for use in therapy, I find incredibly interesting. Until people found it
got out of hand and said let’s forbid everything altogether.
You seem to be well versed with psychedelic substances?
I’m quite glad that most people don’t know what is growing on the
roadside around here. (laughs) It’s pretty fascinating what substances
nature has “in store”. In Brazil, for example, ayahuasca
is popular, a hallucinogenic plant brew made from a South American type
of liana. This is not a party drug; it’s medicine only used in a
ceremonial context by indigenous peoples of the Amazon rain forest. This
liana is only active when you also ingest the leaf. Otherwise, an
endogenous enzyme would cause the agent to be immediately dissipated.
The leaf contains a complementary inhibitor. When both are combined the
desired psychedelic effect ensues.
You also know so much about it as you were in the Brazilian jungle together with the art collector Franscesca von Habsburg, right?
I’ve already worked as a pharmacist in the art context on other
occasions. For the exhibition “Leben” by Carsten Höller at TBA21 in
Vienna I even mixed a dream-stimulating toothpaste.
The next thing was for the exhibition “Aru Kuxipa – Sacred Secret”
by the Brazilian artist Ernesto Neto at the same venue (June to October
2015). He had worked together with shamans of the Huni Kuin tribe in Acre
on the border to Peru and wanted to invite some of them to Vienna. In
order to clarify things Ernesto, Francesca von Habsburg, and the curator
Daniela Zyman of TBA21 flew there. Ernesto said: “Please take the
pharmacist with you, too!” Done. Everything was incredibly weird and
exciting! I was sort of the white medicine man there. Incidentally, I
told the locals a lot about our traditional European medicine.
From Brazil to Vienna’s urban jungle – do you like the city?
There are a lot of things here I really don’t like. This “Let’s see”
mentality, meaning nothing comes of it but you try to wriggle your way
through somehow – I don’t like that. But there is a fundamental energy
here, which makes a lot of things possible. A creativity which has
retained a certain serenity that many other places don’t have anymore.
What I find cool about Vienna are the “other sides” of the city that
many bobos don’t know at all, this “Vienna of the Viennese”. Things like
the Danube wetlands or the Gänsehäufel public bath. They are fantastic,
unique. Also the whole Heurigen wine tavern thing definitely has
character.
Has your son already showed interest in continuing the family tradition?
Once per year we invite his classmates to our home. Then he definitely
likes to demonstrate how to mix tonics and stuff like that. But he also
plays trumpet at the moment. Whatever he decides – I won’t be in the
way. At the moment he has the fixed idea that he will become a soccer
pro.
Alexander Ehrmann in the Brazilian jungle aka the "white medicine man" from Europe.
Alexander Ehrmann
was born in Vienna in 1967. At the age of three he moved to Seekirchen
on Wallersee Lake in Salzburg with his parents. Barely able to walk he
already mixed tonics, ointments, and all kinds of obscure pharmaceutical
tinctures in the evenings. During his studies in Vienna he did diverse
internships at pharmaceutical firms in Austria and abroad, along with
various side jobs for survival (night porter, chauffeur, gastronomy).
Since completion of his studies Mag. pharm. Alexander Ehrmann continues
the family tradition as a pharmacist in the sixth generation.